La Guajira Art & Craft Community

This brand explores a modular graphic system inspired by the geometric rhythm of Wayuu textile patterns. Rather than replicating traditional symbols, the project interprets their structural logic — repetition, symmetry, and bold color contrast — into a contemporary visual language. The result is a scalable pattern system that respects the influence of Wayuu craft while positioning the identity within a modern design context.

Client:

La Guajira Department of Colombia

Category:

Branding, graphic patterns concept and logo design

Date:

May 18, 2019

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